Website Search Engine & HTML META Tag Tutorial
In this video I will teach you and show you how to add your website onto google and various other major search engines as well as show you how to add META tags to your HTML websites. Follow Me: www.twitter.com Music: Kevin MacLeod
PHP Tutorials: Create a Search Engine (Part 4)
Create a search engine for any purpose. This search engine can be implemented anywhere to search your website content, or to search pages on the web.
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Posted in Search Engine Optimization Video | backlink, backlinks, Bot, Bots, Button, Click Of A Button, engine, Engine Search, Expression, Expression Engine, Generate, Search Engine Optimization, Search Engine Optimization Software, Search Optimization, Search Software, Seo Optimization, Software Search Engine, Software., Thousands, Touch | 1 CommentLooking For The Key To Search Engine Optimization?
SEO. However you slice it, search engine optimization is something that you’re going to need to know at least a little bit about if you’re going to put your business on the web. The problem is that, when it comes to SEO, there’s plenty of conflicting information available. How do you know what to trust?
Well, rather than telling you who you can trust, let’s take a look at the flipside: who shouldn’t you trust when you’re looking for information about search engine optimization?
The SEO Guru. You know you’ve seen them. The SEO guru is involved in forums, has a website that promises everyone that they can get to the top of the listings – regardless of how much competition you have for your chosen keywords. For that matter, you can sometimes find SEO gurus offering their services on eBay. The guru will give you the sense that their way is the only way, and that without their services you’re not going to get anywhere.
The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. Because the ways that search engines work and because the big players change their methods from time to time, looking to a book – particularly one that was written years ago – is unlikely to give you the answers that you need.
Of course, the number one person who you shouldn’t trust with search engine optimization for your site is someone whose own site isn’t exactly performing at its peak; think about it, if their site is on the fifth or sixth page of search engine results, how good can their tactics really be? I don’t mean the site they use to sell seo services. I mean ask them if they own a site that sells products or services other than Internet marketing that do well in the search engines and makes a profit.
Looking for the key to search engine optimization can be a lot like looking for the pot of gold at the end of a rainbow: there’s a promise that it’s there, but chances are good it’s going to feel like you can spend all of your time searching and not much time getting results.
The reality, however, is that the key to SEO isn’t nearly as elusive as a pot of gold. While there may not be one trick, one technique, that guarantees you the search engine optimization results that you’re looking for, there is one thing that is key to making your way to the top.
That key is fresh, informative, useful content. Simply by providing those who visit your site with quality content – tips posted to your daily blog, web pages that are easy to navigate and clearly written to address a particular topic, appropriate photos and even forums where site visitors can connect – you’ll find that the search engine spiders keep coming back for more.
The more that your site is crawled – and the more information that it offers – the more likely it is to make its way to the top of the listings. The more that people learn about your site, the more traffic that you will have and the more links into your site that you’ll receive. Traffic, links and visitors – along with content that keeps them coming back – are the key to your sites success.
Posted in Search Engine Optimization | Ebay, engine, Flipside, guru, Gurus, Internet Marketing, Keywords, Little Bit, looking, Lot Like, optimization, Pot Of Gold, Rainbow, search, Search Engine Optimization, Search Engine Results, Search Engines Work, Search Optimization, Search Results, Seo Services | Leave a commentDefining Search Engine Optimization
The easiest and most popular way of looking for information on anything nowadays is through search engines available on the Internet. You just have to type in keywords related to the topic you want to get research about on the search bar, click the ‘search’ or ‘go’ button and then a list of information sources pop on your screen. With just a few clicks you have the facts you are looking for.
But have you ever experienced typing in keywords and nothing relevant comes out from your search? Or finding the website you found most useful at the last page of your search? Or you find an informative site by accident and you wonder why it didn’t show up on your Google or Yahoo! search?
One possible explanation for such instance is that the site may be informative but it was not designed to be ‘search engine friendly’. Meaning, it was not designed in such a way that search engines would be able to easily recognize it. That site needs to undergo search engine optimization.
SEO, or Search Engine Optimization, is the practice of improving a website to increase the volume and quality of traffic it gets from search engines such as Google, Yahoo!, Live Search by Microsoft, AOL, etc. By saying “traffic” it means “how frequent” a site gets visited by people using the Internet. If a site is optimized, it gets a high ranking or appears on the first pages of search engine results and that means higher chances of getting visited by web surfers.
There are many SEO techniques so that a website can be easily traced by search engines but they can be broadly classified into two: white hat SEO and black hat SEO. White hat practice is recommended by search engines because these are techniques that aims to increase traffic by actually improving a site’s content and appearance.
In the past, early versions of search engines suffered from abuse and ranking manipulation from webmasters. To prevent this from happening again, search engines made SEO guidelines that sites should follow. If an SEO technique adapts to the rules, then they are considered white hat practice. But more than just following guidelines, white hat practice is about creating relevant site content for users and making sure that these contents could be easily traced by search engines so that information is made accessible to users.
Black hat SEO, on the other hand, improves a site’s rankings by using ways disapproved by search engines. Such techniques involve deception as well. A common black hat method used is spamdexing, or repeating unrelated words or phrases in a web page. This is done to move up a site’s ranking on a search list and draw high traffic to it even if the site has no relevant information with the search requested. Search engines penalize sites that use such method by lowering their rankings on search lists or deleting the site’s listings from their database.
Nowadays, SEO is also considered a marketing strategy because a site’s visibility in search lists could generate income, especially when a site sells certain products or offers services.
Posted in Search Engine Optimization | Appearance, Black Hat, Defining, engine, google, Google Search, Google Yahoo, Information Sources, Manipulation, microsoft, optimization, search, Search Aol, Search Bar, Search Engine Optimization, Search Engine Results, Search Engines, Search Optimization, Seo Optimization, Seo Techniques, traffic, Web Surfers, Yahoo, Yahoo Search | Leave a commentSearch Engine Optimization (SEO) Basics
If you have a website, your goal is to get as much traffic to your website that you can. In order to do that without emptying your bank account you need to rank high in the search engines. To succeed with that goal, you need to learn a few basics of SEO.
The art of creating web pages that will rank well is called Search Engine Optimization or SEO for short. If you ask a dozen SEO experts to list their top 10 SEO tips you will get 12 different lists. There are a few basics, though, that most SEO experts agree on.
SEO revolves around optimizing your webpage for keywords. That means the number one thing you need to do to optimize your page is to find the correct keywords. It would be a lot of wasted time and effort if you optimized your site for some specific keywords, only to find out later that there were much better keywords you should have used.
Once you find your keywords, you are ready to start optimizing your site. The most important area of the site to optimize is the title. The title of your site is what will show up in the search engine results for your keyword. That means not only does it need to include your keywords, but it needs to be compelling enough or direct enough for someone to click on it when they see it.
The next area of optimization, META tags, is one that there are many disagreements about. META tags are tags put into the header of the html code of your website that is only there for the search engines to read. They are not visible anywhere on the site to your visitor.
The one META tag that is agreed upon, is the description META tag. This description should have your keywords in it, preferably at or near the beginning. It should be an accurate and concise description of your site. This description will often be part of the search engine results, listed right under your title.
There is another META tag that is debated as to it’s current importance to the engines. That is the keyword META tag. I would include it. It doesn’t hurt and many search engines still use it. This tag is where you list your keywords.
One thing you need to be careful of is spamming the search engines with keywords. Use keywords but only as they make sense in communicating your message. Don’t use keywords more than once in the title and not more than three times in the description.
The next area of your website that should have keywords incorporated are your headlines and your sub headlines. Now here is where an SEO expert might not have the best advice for a sales oriented site. If possible you should incorporate your keywords in the headline and the sub headlines. But there is one caution.
Remember that your headline is the most important sales statement on your page. It is your headline that will determine whether your lead stays to read your page or clicks away. While you want to have a headline that is keyword rich, you don’t want to compromise the effectiveness of the headline to capture your lead’s attention. Utilize keywords in your headings as much as you can but don’t try to put too many keywords in so you loose the effectiveness of your headline.
The final basic principle of SEO is to make sure keywords are used through out the site in the body text. Again don’t spam the text with keywords. In most cases if your content is on your keyword subject, the keywords will end up in the text naturally.
SEO is not an exact science. There are many opinions on how to best optimize your site. The basics of having the proper keywords and optimizing the title, Meta description, headlines and body will put you ahead of most of your competitors.
Posted in Search Engine Optimization | basics, Concise Description, Correct Keywords, Creating Web Pages, Disagreements, engine, Keyword Meta Tag, Meta Tags, optimization, Optimization Seo, search, Search Engine Optimization, Search Engine Results, Search Engines, Search Optimization, Search Results, traffic | Leave a commentHow to Locate a Good Search Engine Optimization Company?
Internet has become highly competitive place where a new website is launched every seven seconds. Professional SEO companies do the work of adding appropriate keywords to the websites so that they can be easily found by the search engines crawlers and spiders. But the question is how to select a SEO company to promote your website for better business?
A genuine and good SEO company does not follow a fix procedure of search engine optimization; instead they offer customized services to the clients according to their needs and requirements. Great deal of online research and hardwork is essential to develop a well optimized website. Different processes and analysis are required like market assessment, research for suitable keywords, content fortification, appropriate website designing, identifying proper web theme and layout of website, HTML code and web log analysis, properly planned search engine submission, etc for your website to rank high in popular search engines.
A good SEO company would caters to the need of various types of websites dealing in different types of products/services and provide search engine optimization services like article submission, directory submission, onsite optimization and many more for better enhancement of the website. Flash websites, ecommerce websites, database driven websites, corporate websites, retail websites, etc are few types of websites that can bring target customers through search engine optimization. Wide range of services are offered by any professional SEO company like- Search engine marketing, search engine optimization, pay-per-click advertising,etc. It depends on the client’s decision to choose the right company by their judgment and market analysis.
Posted in Search Engine Optimization | Article Submission Directory, Assessment Research, Company, Directory Submission, engine, Engine Optimization Company, Engine Optimization Services, good, Locate, Market Assessment, Marketing Search Engine, optimization, Pay Per Click Advertising, Popular Search Engines, Professional Seo Company, Proper Web, search, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Engine Submission, Target Customers, Web Log Analysis, Web Theme, Websites Database | Leave a commentSearch Engine Optimization: Can You Really Ignore It?
Search Engine optimization or SEO in short is the hottest topic discussed among all web masters and bloggers alike. SEO is the technique of designing a website or a blog in such a way that it attracts search engine spiders which in turn can improve the ranking of the websites and blogs in all major search engines like Google, Yahoo, MSN, AOL etc.
In simple words the website ranks higher for certain keywords than the competition in the search engine and can get enormous traffic from it.
So those of you who really want to get organic traffic from Search engines, SEO is a must. There’s no way you can ignore the importance of SEO. There are thousands of blogs which are being created on an every day basis and are lost in the vast world of the internet.
Most of the bloggers can’t figure out the reason for this. A blog may look attractive and have a lot of unique content to offer but imagine the situation where you don’t have enough visitors. It can be frustrating and that’s why many owners of blogs give up.
Hence, the importance of search engine optimization. SEO gets visitors to your website or blog which in turn if you have monetize your site or blog creates revenue for you. This is why affiliate marketers and adsense users rely so heavy on search engine optimization to make a living in the online world.
Research shows that 82% of the people searching for things on the internet don’t go beyond the first 30 search results. Furthermore, 60-65% of people are lazy to even go beyond the first 10 results. So can you really afford not to have your site appearing in the first 10 or 30 search results?
You can always advertise with pay per click but that’s a costly affair in the long term. I suggest that you initially focus on properly optimizing your website by doing a lot of keyword research. Then employ a link development strategy. Your link strategy should entail getting links from relevant sites because if the sites that you linking to are not relevant, it will adversely effect your standing in the search engines.
Finally, if you are looking for a number 1 ranking or a consistent high ranking in the search engines be realistic, this doesn’t happen overnight. But it all can be possible and a reality for you if you are employing an effective search engine optimization campaign.
Posted in Search Engine Optimization | Affiliate Marketers, aol, blog, Blogs, Costly Affair, Designing A Website, engine, Enormous Traffic, google, Ignore, Link Development Strategy, Link Strategy, Major Search Engines, optimization, Optimizing Your Website, Pay Per Click, really, search, Search Engine Optimization, Search Engine Spiders, Search Google, Search Optimization, Seo, Web Masters, Yahoo Msn | Leave a commentSurviving With Search Engine Optimization
Online businesses are judged by the traffic it can gather. For these online businesses to survive, they have to make use of search engine optimization (SEO). Just what is SEO? It is the development of enhancing the quantity and quality of traffic to a web site from search engines such Google, yahoo or msn and others. This can be done via natural or organic search results for targeted keywords. Page ranks have greatly helped in web sites being visible thus searchable.
Rodney Web Design understands as a marketing strategy search engine optimization increases the relevance of websites. How it could better benefit your business to achieve the online goals and expectations you have set. It is through SEO that websites can be on top of the list of search engines via the realization of effective, efficient, cost effective and proven SEO advantages that obtain answers.
There are tools that could be useful and tools that could suit your requirements. Tools needed to make the process simple and easier. You website might need redesigning or it lacks the necessary keyword density, or lousy logo, anything to improve traffic and boost your website’s rank in the top search engines.
Search engine optimization is to hit it. There are other more tangible efforts like adding standout content to the site. This process includes seeing to it that the content is easily indexed by search engine robots and making the site attractive and interesting to visitors.
At Rodney Web Design you are the focus. Your website will be pushed until it reaches the first page of the organic search results of the top search engines. This ensures the full lead of every chance for that competitive edge and commercial success. After thoroughly analyzing can it be said which search engine services will best serve your needs. But the fact remains that Rodney Web Design will scrutinize your market and competition to be able to determine search engine approaches that will help you achieve your business objectives.
Search engine optimization by Rodney Web Design has nothing to hide. There are no hidden design and fees. It strictly adheres to guidelines set by search engines. Carefully watching how the search engines algorithms have developed. Thus there is always the need to adapt techniques depending on the clients’ requirements.
Success both ways can only come when SEO services being rendered are able to help achieve the client’s online business goals. In this regard Rodney Web Design never deviates from established objectives and this method and attitude will get the results you have always been expecting.
Approaches that give temporary relief to the problem will never bring the client’s business closer to his visions. Rodney Web Design employs correct techniques to give the business a sense of permanency leading to staying at the top of the list of major search engines.
Rodney Web Design understands the value of your dollar. You will get equivalent service or maybe even more than the amount you tendered. This way works both ways. The firm gives you good service and you practically by word of mouth refer others to the company. With the firm’s SEO services your company will flourish with the right users to your site.
Posted in Search Engine Optimization | Commercial Success, Competitive Edge, engine, google, Google Yahoo, Keyword Density, List Of Search Engines, Marketing Optimization, Marketing Strategy, Msn, Necessary Keyword, optimization, Page Ranks, Realization, search, Search Engine Optimization, Search Engine Robots, Search Engine Services, Search Google, Search Optimization, Standout, Strategy Search, Surviving, Top Search Engines | Leave a commentGet Better Results With New York Search Engine Optimization
For most of the businesses, online promotion has emerged as an important and integral technique that has the capability of attracting the biggest sector of clients. Nowadays, every individual prefers to browse through the World Wide Web, if he has to search for some information. Nobody has time to flip through the pages of books, or other available resources for acquiring information about any particular topic. Hence, even if you have an online website that promotes your products, services or concepts, then it is important to make your target audience aware of its existence. However, this task is not as easy as it seems. Only expert professionals who have the required expertise in the online medium can do wonders for your website. Hence, in this situation, you can gain the maximum benefit by hiring the very competent New York search engine optimization firms.
Let us now focus on some of the elementary objectives of proper New York search engine optimization. The first and foremost aspect of this entire procedure is the creation of informative content that incorporates all popular and most sought after keywords, so that whenever an individual tries to search for some information through a keyword, your website should immediately respond. Secondly, your website should also be well categorized with good, valid Meta tags. Moreover, ensure that the content you are providing on your site is written in easy communicative language, so that all visitors can easily understand it. Also try to make your website quite creative in nature, so a visitor gets attracted towards it and will give time to find new aspects in it. In addition to this, the presentation of your website should be interesting and captivating. And finally if you are a resident of New York, then all these services will be given to you by avid New York search engine optimization firms.
However, it is almost impossible to manage and execute all these jobs, without the expert hand of professional help and this is the reason why, nowadays, many intelligent companies are opting for the valuable assistance of New York search engine optimization firms. The firms are well recruited with efficient professionals and good content writers, who have earned qualitative years of experience in this field. In addition to this, these firms also offer the facility of upgradation services to their clients, even after the website is posted on search engines on a contractual basis.
Hence, if you too, have chosen the medium of internet for promoting your products, services and brands then simply make efforts to gain the maximum advantage of New York search engine optimization firm. Also, keep in mind the fact that the requirements and techniques of online promotion are consistently developing and thus, it is important for you to introduce essential amendments in your website accordingly. Take the help of experienced professionals, who are well informed about the several changes and advancements and get your website redesigned in an appropriate manner. The day to day upgrading will never let your site become out dated. Promotional tactics are the key to generating awareness about any business, even for online websites. So, move ahead and let the entire world know about your online business and rake in the profits.
Posted in Search Engine Optimization | Available Resources, Avid, Better, Capability, Communicative Language, engine, Existence, Expert Professionals, Informative Content, jobs, Maximum Benefit, Meta, optimization, results, search, Search Engine Optimization, Search Firms, Search Optimization, Target Audience, World Wide Web, York, York Search | Leave a commentQuit Wasting Money on Search Engine Optimization!
Search Engine Optimization has taken an interesting turn. As Google, MSN, and Yahoo continue to improve their search listings, web designers are finding it harder to get their websites as a top listing in these search engines. Google is leading the charge to focus their search results to exactly what the consumer is trying to find, and they are getting really good. The more they study, develop and invest in optimization, the harder it gets to improve your search engine ranking. The rankings are no longer based on your website’s behavior, but on the behavior of your consumers. The future of SEO is turning towards the direction of Consumer Driven Optimization.
In the early days of search engines, they took your word for it. They looked at your meta-tags, titles, and content, and then used them to decide what your page focus was. Now, search engines largely ignore items that can be controlled by the website developer, because of the artificial inflation of the results. Search engines have become smarter at providing the consumer what they want to find. They use top secret and complicated formulas to create rankings. These formulas consider websites popularity, referrals, credibility, content, and most importantly, whether or not they satisfy the consumer’s needs.
If a person searching for electronics types in “electronics”, overstock.com comes up first along with amazon.com, bestbuy.com, and walmart.com. The consumer is faced with a choice of which website to visit. If more people choose bestbuy.com than overstock.com, bestbuy.com will begin moving up the list. If the same person does not like what they find at bestbuy.com and goes back to look at overstock.com, amazon.com, and walmart.com, then the consumer was not ultimately satisfied with their search until they get to the last result. If the consumer stops searching after they visit a page, then we can assume they found what they were looking for and the last place searched will move up the list. The actual formulas used by Google, MSN, and Yahoo are far more complex than this, but, as you can see, search engine technology no longer relies on the information in your page.
The focus is Consumer Driven Optimization, and it is really exciting as a consumer. Google is trying to read your mind. They are spending millions of dollars in research to provide you with the exact website for which you are searching. Google can keep track of everything you have ever searched for, which sites you like best, and make inferences to which other similar sites you will like in the future. Big brother? Maybe, but this brother wants to help you save time, money, and trouble. So far Google has lead the charge for privacy, and has kept all of its results and search equations very top secret.
So how do web designers improve results if they can’t just stuff keywords all over the page anymore? Well, even more interesting than Google reading your mind, they are also forcing web designers to make better web pages. Instead of trying to cheat the system and inflate a bad website’s search ranking, the designer must now create a higher quality website which will attract consumers, give them the information they are looking for, and get them to come back.
Referrals are very important to these new search rankings. Every website that links to your page is considered as a positive referral for your site. The more people that visit you, link to you, return often, and refer your information, the higher your search results will be.
That’s it! There is no secret formula for success on the web anymore, except the one that has been around longer than the Internet. You have to offer consumers something they want. You have to aggressively market yourself to new consumers. You have to research your consumer’s behavior, and modify your technique. You have to do the hard work of growing a business and reputation consumers and search engines will trust. Sorry to disappoint. The good news is that you can quit wasting money on search engine submission and SEO techniques that no longer work. The bad news is that you have work to do, and it is not easy.
Posted in Search Engine Optimization | Amazon, Bestbuy, Credibility, engine, google, Inflation, Last Result, Meta Tags, money, Msn, optimization, Page Focus, Quit, Referrals, Results Search, search, Search Engine Optimization, Search Engines Google, Search Google, Search Listings, Search Optimization, Seo, Walmart, Wasting, Web Designers, Website Developer | Leave a commentSearch Engine Optimization: 5 Hot Tips for Excellent Search Engine Optimization
Stay alert on targeting guests
For better search engine optimization, do not fashion your website for search engines rather make it for your guests. Firstly, identify your direct viewers then discover what attracts them and plan your website appropriately.
Explore your keywords
Search engine optimization acts on the word of your keywords therefore you must become cautious while choosing accurate keywords. Your direct viewers will find your website simply by way of keywords which they enter in search engines. Don’t be very minimal while selecting keywords; be detailed as stated by your company and proficiency.
Be crawler-responsive
Each search engine examines the website because of its crawlers. In search engine optimization, crawlers run through the website and afterward classify them as stated by the requirement of the searchers. However these crawlers can not comprehend JavaScript links and list of options and can not understand Flash and graphics. Therefore ensure you have HTML links in the key navigation of each page.
Pay out On Content
For best results in search engine optimization, content is certainly the ruler. This is the single feature which assists search engines to comprehend your website and categorize it therefore. Search engines worship content rich websites since it offers them sufficient wording to classify the website. It is vital to have a website lacking content. Your content must concentrate on the keywords and must be applicable and educational. Do not conceal the content in graphics or flash. Contain HTML proper format in order that crawlers can effortlessly interpret them. Do not be a compulsive shopper for graphics and flash relatively put in on superior content.
Highlight on title tag
Title tags are extremely significant for your search engine finding. No matter what keywords you have you must contain those in your title tag. Your title tag must contain simple titles of what your current page is all about.
Posted in Search Engine Optimization | Acts, Compulsive Shopper, Content Rich Websites, Crawlers, Curren, engine, Excellent, Fashion, flash, Highlight, Html Links, Javascript Links, Keywords Search, optimization, Proficiency, Ruler, search, Search Engine Optimization, Search Engines, Search Optimization, Searchers, Tag Title, tips, Title Tag, Title Tags | Leave a comment10 Local Search Engine Optimization Tips That Help Make Your Phone Ring
As web users become more sophisticated at finding information online and using the Internet as their primary source of research, the importance of optimizing the local aspects of your business website are becoming increasingly important. To illustrate this point, 63% of web users in the U.S. in 2005 searched for content with location modifiers and the trend is definitely moving upward each year.
No matter what goods and services your company provides, potential clients are online looking for them right now and the easier you are to find online, the more likely they are to send their business your way! Here are 10 local Search Engine Optimization tips that will make your phone ring:
Submit your Site to Directories – Look for local, regional, and national directories that allow you to submit your site by location. Concentrate especially on the local directories as they probably advertise their services and will have ‘top-of-mind’ awareness in your area.
Put your Contact Information at the Bottom of Each Page – Include your company’s complete address, phone numbers, email, and any other contact information at the bottom of each page on your site. Make it as easy as possible for potential clients AND search engines to find you.
Use your Location as Part of your SEO Strategy – Instead of optimizing the content of your site in broad, generic terms, spice it up and make it locally relevant by optimizing with local modifiers such as ‘East Baltimore Auto Repair’, ‘Louisville Handcrafted Furniture’, ‘Downtown Peoria Pizza’, etc.
Conduct Research –Look around online for local competitors and see how they’re using local SEO. Make a list of local search terms that have been overlooked and will allow your site to stand out. Also use keyword tools that will tell you the terms that local people are using in their searches.
Write Separate Optimized Pages for Nearby Towns – This is extra work but well worth it! For example, if you’re in the plumbing business, write different optimized pages using any nearby ‘town’s name’ and ‘plumbing’. In more rural communities, you might use nearby county names as well.
Use your Location’s Nicknames – Use local nicknames or popular abbreviations occasionally in your site content and write pages specifically optimized for those terms.
Include Pages with Local Points of Interest – Adding pages of content with information on local places of interest provides great linking opportunities and adds relevance to your site with both the search engines and your viewers.
Link to the Sites of other Local Businesses – Contact other local business people and explore the possibilities of reciprocal links. This benefits your site, their site, and potential clients, especially if your businesses are indirectly related, like a paint store and an interior decorating company.
Make your Pages Unique – It’s tempting to write one page and swap out optimized terms to save time and money but don’t do it! You’ll lose credibility with the search engines and potential customers.
Add a Blog to Your Site – I know, everyone has a blog, but they create very effective ranking opportunities, add fresh content that is essential to ranking well, and give you an opportunity to provide exclusive coupons and promotions, as well as get invaluable feedback from your customers.
Posted in Search Engine Optimization | Address Email, Address Phone, Auto Repair, Business Website, East Baltimore, engine, Finding Information, Generic Terms, Handcrafted Furniture, help, Local, Local Search, Mind Awareness, Modifiers, National Directories, Nearby Towns, optimization, Phone, Primary Source, Ring, search, Search Engine Optimization, Search Engine Optimization Tips, Search Engines, Search Optimization, Search Terms, tips, Web Users | Leave a commentSearch Engine Friendly is not Search Engine Optimized
When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance; Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.
Let me explain.
The SEO provider or consultant should be involved in the website development process, though those two roles are completely different. The developer designs and creates the front and back end of the website. A good developer can do that job well, but mostly they do it to function for the user, not perform for the search engines. The SEO should be involved to ensure that what the developer produces is as search engine friendly as possible.
Most web design and development companies don’t know the first thing about SEO or creating SE friendly websites. And most who claim to are liars. Sorry, but that’s just the way it is.
Hint: If your web developer says they will SEO your website for you as part of the one-time design fee, they are a liar. If they tell you they’ll develop a search engine friendly or SEO ready site then there is a better chance they know what they are talking about.
Let me be clear: Designing or programming a search engine optimized website simply cannot be done. Designing or programming a search engine friendly site can.
Design/development and SEO are two completely different things, though closely tied together. Each, however, requires a completely different skill set. Most SEOs don’t claim to be web developers (though some are), but oddly, many web designers claim to be able to SEO (though most can’t).
The process of SEO requires hours of additional research and a skill set that usually is not included as a part of the site development contract. There are a few development firms that also specialize in SEO and Marketing and these firms can develop and engage in long-term optimization services. But, be aware that any short-term website development contract that claims to include SEO simply will not provide adequate or successful SEO marketing results.
It’s very smart to find a web developer that can create a search engine friendly website, but be aware of claims of SEO services being included. It’s even smart to find an SEO that will work with your web developer to create a search engine friendly website that is completely compatible with their optimization processes. This prevents the SEO from having to ask for numerous and expensive site development changes in order to embark on a successful SEO campaign.
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